My passion for enhancing and promoting the museum experience inspired me to launch FIVESEED, a research and strategy partner to arts and culture and conservation organizations worldwide. I've had the honor of guiding dozens of museums in the development and execution of data-informed strategies that deepen audience engagement and build long-term financial sustainability. I have provided consulting services to a number of internationally respected cultural organizations, including the Louvre Abu Dhabi, Museum of Science Boston, Saint Louis Art Museum, Desert Botanical Garden, Space Center Houston, Smithsonian’s National Zoo, History Colorado, Mt. Cuba Center, and the Murphy Arts District.

I frequently facilitate workshops on audience development and speak on the topics of building empathy, choice architecture, and the future of membership. She also enjoys sharing her time with professional, cultural, and community organizations and has served on a number of boards, including the Denver Police Museum, World Trade Center Denver, and the American Marketing Association.

My new book, Museum Membership Innovation: Unlocking Ideas for Audience Engagement and Sustainable Revenue, is the culmination of nearly a decade of research. I also co-authored Membership Marketing in the Digital Age, a comprehensive resource guide for cultural membership professionals.

I've visited more than 90 museums in 12 countries (and counting!)—many of them on my own time and my own dime—for the sheer enjoyment of it. When I'm not researching, writing, or museum hopping, I enjoy Scotch-tasting and watching sci-fi movies.