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As the Web and Digital Engagement Director, Brad focuses on building a forward-thinking digital ecosystem to engage the Museum's audiences. He leads his team's efforts in content, design, and technology, across the web, social media, the Message Máximo chatbot, and other digital channels. His team aims to inspire curiosity and learning in science, connect with diverse audiences, and advocate for the health of the planet and its peoples. His experience is a blend of interactive and experiential design, social media, directing, filmmaking, and advertising.