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Thursday, November 12 • 1:00pm - 2:30pm
Money Matters: Driving Revenue through Business Model Innovation

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Link to presentation: https://docs.google.com/presentation/d/12F4A1ORfdq_AvGe8QbAN_9FYuKVQuv_CFKPSNw3Eb_E/edit?usp=sharing

Revenue is often treated as a dirty word within the non-profit and cultural sectors, but it is crucial to achieving financial sustainability. Furthermore, it is not static; continuous innovation is needed simply to sustain one’s position in a marketplace, let alone expand in reach and impact. The past year has brought such needs even further to the fore, as primary forms of revenue generation - admissions, special exhibitions, etc. - have been shut down and organizations have had to scramble to bring in money through methods both familiar and brand-new.

In this session, participants will learn-by-doing: working through a series of steps to generate, share, and build upon each others’ ideas for revenue creation through new offerings, services, and business models. We will introduce simple innovation frameworks to guide the activity, which can be easily applied at participant’s home institutions. Session leaders (and participants) will bring examples as inspiration, and to help participants challenge their orthodoxies and think expansively on how they might bring in revenue, while aligning with and further advancing their mission.

The session will apply a few ‘lenses’ to accelerate this process, including membership, programming, and partnerships. At the conclusion of the session, participants will have a view towards developing and maintaining a balanced portfolio of revenue-generating innovation.

Deep Dive sign-ups open Wednesday, September 9. Space is limited and advance registration is required—so mark your calendars! Once sessions are filled, there will be a waitlist and MCN will notify attendees as spots become available.

avatar for Mitchell Sava

Mitchell Sava

VP of Innovation, Learning, and Engagement, Museum of Life and Science
Mitch Sava is the Vice President of Innovation, Learning, and Engagement at the North Carolina Museum of Life and Science, where he has been since 2016. In this role, he helps drive the development of new services and partnerships - on and offline - for the museum to reach new audiences... Read More →
avatar for Rosie Siemer

Rosie Siemer

My passion for enhancing and promoting the museum experience inspired me to launch FIVESEED, a research and strategy partner to arts and culture and conservation organizations worldwide. I've had the honor of guiding dozens of museums in the development and execution of data-informed... Read More →

Thursday November 12, 2020 1:00pm - 2:30pm EST
Deep Dive/Workshop Channel (limited space)