MCN 2020 VIRTUAL

Link to presentation: https://docs.google.com/presentation/d/12F4A1ORfdq_AvGe8QbAN_9FYuKVQuv_CFKPSNw3Eb_E/edit?usp=sharing

Revenue is often treated as a dirty word within the non-profit and cultural sectors, but it is crucial to achieving financial sustainability. Furthermore, it is not static; continuous innovation is needed simply to sustain one’s position in a marketplace, let alone expand in reach and impact. The past year has brought such needs even further to the fore, as primary forms of revenue generation - admissions, special exhibitions, etc. - have been shut down and organizations have had to scramble to bring in money through methods both familiar and brand-new.

In this session, participants will learn-by-doing: working through a series of steps to generate, share, and build upon each others’ ideas for revenue creation through new offerings, services, and business models. We will introduce simple innovation frameworks to guide the activity, which can be easily applied at participant’s home institutions. Session leaders (and participants) will bring examples as inspiration, and to help participants challenge their orthodoxies and think expansively on how they might bring in revenue, while aligning with and further advancing their mission.

The session will apply a few ‘lenses’ to accelerate this process, including membership, programming, and partnerships. At the conclusion of the session, participants will have a view towards developing and maintaining a balanced portfolio of revenue-generating innovation.

Deep Dive sign-ups open Wednesday, September 9. Space is limited and advance registration is required—so mark your calendars! Once sessions are filled, there will be a waitlist and MCN will notify attendees as spots become available.