Maria Paula Arias (she/her)
University of Manchester
PhD Candidate
Manchester, England
I am an early career researcher interested in how museums and galleries use social media. Particularly, I am interested in the ways social media platforms and their audiences are valued and, therefore, what their relationships are with the brands of such cultural institutions. Furthermore, I am interested in sociological approaches to museology and digital humanities — to this end, I am a proponent for the use of creative methodologies and mixed-methods, as well as an advocate for the mindful and ethical use of digital media in museological research. My Twitter handle is @ariasmariap.