Maria Paula Arias (she/her)
Manchester Metropolitan University
Lecturer
Manchester, England
I am an early career researcher interested in how museums and galleries use social media. Particularly, I am interested in the ways social media platforms and their audiences are valued and, therefore, what their relationships are with the brands of such cultural institutions. Furthermore, I am a proponent for the use of creative methodologies and mixed-methods, as well as an advocate for the mindful and ethical use of digital media in museological research.
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